HEALTHHUB: GO WHOLEGRAIN
Digital Boomerang / Animation / 2017
A series of four animated educational videos for Singapore's Health Promotion Board made over the course of two weeks, this one talking about the benefits of eating whole grain foods.
In order to easily convey the information, the lessons were packaged into a fun visualization. The various whole grains were anthropomorphized. I think an important aspect in these sorts of animated videos is to ensure that the scene is alive 100% of the time. You'll notice that all the characters never just stand still for unnatural amounts of time. They look around, adjust their stance, react to things, etc. That level of detail is what elevates this sort of animation to a whole new level.
If like what you see and would like to work together, shoot me an email at nickyinprogress@gmail.com
